CONVINCE ME.

THE SCIENCE OF CONVINCING PEOPLE TO MOVE TO AGREEMENT,
BELIEF, CONSENT, OR A NEW COURSE OF ACTION.

The Premiere Masterclass for Corporate & Brand Leaders Who
Want to be Master Communicators in Any Business Situation.

Learn trade secrets and be trained in real-life simulations
from an FBI hostage negotiator and a crisis communication expert.

November 4th, 2019 | 8:30 am – 5:30 pm | New York

LIMITED TIME OFFER: $199

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Why Attend The Convince Me Masterclass?

Have fun, Network with peers, and hear advanced tips and strategies from an FBI expert hostage negotiator and a crisis communications expert.

  • Use FBI tactics to boost your ROI
  • Learn no-brainers, bias, and psychological nudges that influence
  • Scan a room for conflict cues
  • Tap into the neuroscience of persuasion
  • Break through emotional resistance
  • Make smart decisions with little information and less time
  • Combine bad cop and good cop techniques to get your way
  • Anticipate and plan for business crisis
  • Build and maintain trust

Let us convince you through this one day powerful masterclass.

These are just a few of the killer skills you can learn from crisis communications expert Adele Cehrs and former FBI special agent and hostage negotiator Chip Massey.

The two have combined their strategic disciplines to create an innovative, one-of-a-kind masterclass designed to boost your powers of persuasion – and your ROI.

The workshop will begin with a series of challenging interactive video scenarios. Then, you’ll hear presentations from Chip, Adele, and their guest colleague Jeff Hurt, world-renowned learning and experience design expert and take part in some hands-on exercises.

Personal Learning objectives

After participating in this event attendees will be able to:

✓ Evaluate conversational strategies and determine which is best for which situations

✓ Access how the words you use impact the emotions and decisions people make

✓ Elaborate on how to identify the audience’s emotional state and the directions you should take to progress

✓ Walk away with a playbook for using your emotions wisely

✓ Be empowered to practice and use these strategies and tactics to successfully navigate business and life

✓ Explore effective communications techniques that allow you to be the calmest person in the room and an attractive magnet

✓ Understand and apply the difference between being prepared and planning

Business outcomes from sending people to the convince me masterclass

✓ Tap into the neuroscience of persuasion

✓ How to have difficult conversations that matter

✓ Increase trust in you as a leader and within your organization

✓ Access your words without emotional hijacking your clients, peers or employees

✓ Moving from being “me” centric to become “we” centric

✓ Learn the neuroscience of conversations (CIQ)

✓ Manage your own emotions and your team effectively in challenging situations

✓ You’ll leave with a whole new set of communication skills plus a copy of our Emotional Playbook.

CONVINCE ME MASTERCLASS

HAPPENS ON:
November 4th, 2019
8:30 am - 5:30 pm

WeWork
500 7th Avenue
New York, NY 10018

BONUS SUBSCRIPTION LEARNING

As a special part of the event package, you’ll be provided 90 days learning outcomes to make sure what you learned sticks with you long after the workshop ends. This will include additional online learning opportunities to remember, recall and apply workshop principles.

MEET YOUR CONVINCE ME MASTERCLASS INSTRUCTORS

adele

Adele Cehrs

Heralded as a crisis communications expert, by the Wall Street Journal Adele Cehrs has worked with high-profile clients like Vice President Joe Biden, the CEO of Lockheed Martin Marillyn Hewson and the owner of the Washington Monumental Sports Ted Leonsis.

She has spoken at the United Nations and her talk was broadcasted on United Nations Television and translated into eight languages. She is the author of the book: Spike Your Brand ROI: How to Maximize Results.

Chip

Chip Massey

Former FBI hostage negotiator and special agent, Chip Massey is a partner at the When and How Agency and helps companies like Goldman Sachs, MetLife.

He has worked with the CIA to track down spies, lead high-profile criminal cases, and counter-terrorism investigations. Worked extensively in crisis situations, international kidnappings and fugitive apprehensions.

JeffHurtHeadshot

Jeff Hurt
Noted education, engagement, strategic and governance consultant for associations and meetings, Jeff Hurt is an expert in applying human behavior and neuroscience to the event experience. After nine years as executive vice president of education and engagement at Velvet Chainsaw Consulting and more than 20+ years planning conferences, events and meetings from small to large, Hurt is now “Empowering Epiphanies” around the industry.

Convince Me Masterclass Agenda

8:30 am - 9:00 am

Registration & Continental Breakfast

9:00 am - 10:00 am

Opening Discussion with World-Renowned Communications Experts

Adele Cehrs and Chip Massey provide actionable frameworks for building trust, having critical conversations and negotiation techniques for business success. Followed by interactive Q&A session.

10:00 am - 11:30 am

Interactive Fast-Paced Video Business Scenarios

At Convince Me, participants experience corporate espionage, intrigue and mystery through an interactive experiences incorporating video, multimedia, and live moderation. These dynamic and deeply intellectual exercises are facilitated by a trained expert in human psychology, adult education as well as group dynamics.

Each scenario will contain experts with  differing opinions on what to do in the situation presented. It is up to the audience participants to discuss the expert advice and determine which advice to take. This will test your ability to figure complex problems with limited information in a small group. 

11:30 am - 12:00 pm

Thought-Provoking Peer-Based Learning Recap

Adele Cehrs, Chip Massey and Jeff Hurt will facilitate discussions with attendees that are aimed to reinforce key takeaways.  

12:00 pm - 12:30 pm

Lunch Break

12:30 pm - 1:30 pm

Who Are You in Extreme Circumstances?

A discussion regarding extreme circumstances and how you can be the calmest person in the room. Walk away with actionable tools and resources to conquer any situation with ease. 

  • Bonding and Rapport 
  • Building Trust
  • Break-Through Emotional Resistance
  • Neuroscience of a Crisis and Opportunity 
  • Creative Problem-Solving
  • Spot Conflict Clues
  • Avoid Groupthink

1:30 pm - 2:30 pm

What Really Happens in a Crisis

Crisis communications expert, Cehrs will show the audience the difference between planning and preparation. She will reveal what happens in the boardroom in tense corporate situations including CEO scandals, white collar investigations and investigative journalism inquiries. 

2:30 pm - 3:45 pm

Hostage Role Play

 FBI special agent, Massey will take participants through a realistic business situation that mirrors tensions, escalation and emotions to that of a hostage negotiation.

3:45 pm - 4:00 pm

Refreshments & Break

4:00 pm - 5:00 pm

Cognitive Walk-Through with Jeff Hurt Learning Expert

To reinforce workshop teachings and further cement the material, Hurt will break down what you heard throughout the day, review the excercies, and answer questions.

5:00 pm - 6:00 pm

Happy Hour Mixer

7:00 pm - 10:00 pm

VIP Dinner & Discussion

RSVP TODAY

EARLY BIRD TICKET

EARLY BIRD TICKET

$199

Includes full access to masterclass, continental breakfast, interactive training scenarios, lunch, bonus subscription learning, and happy hour mixer. Save $300 off the regular admission price by registering today. HURRY! Offer ends October 14th.

EARLY BIRD TICKET
VIP DINNER ACCESS

VIP DINNER ACCESS

$299

Includes full access to masterclass, continental breakfast, interactive training scenarios, lunch, bonus subscription learning, happy hour mixer, PLUS VIP Dinner. Register today to save even more on the the masterclass and dinner. Offer ends October 24th.

VIP DINNER ACCESS
REGULAR TICKET

REGULAR TICKET

$349

Includes full access to masterclass, continental breakfast, interactive training scenarios, lunch, bonus subscription learning, and happy hour mixer. Sales start October 5th. Save over $300 by registering for your Early Bird ticket today. Does not include VIP Dinner.

REGULAR TICKET