​Transform Your Career and Personal Life With the Exact Techniques and Strategies Used by a Master FBI Hostage Negotiator and Crisis Communications Expert 

Uncover the Psychological Secrets Behind Communication That Allow You to Influence Others, Negotiate Deals, and Navigate Any Business Situation Like a Master Communicator.


February 10th, 2019 | 8:30 am – 5:30 pm

Washington, DC


What is the single most important skill any professional who deals with people
can have in their arsenal?

The Ability to communicate, persuade and convince others of your thinking
so you can get the outcome you want.

  • There’s almost nothing else that can have as much of an impact for us - and not just in our day-to-day lives, but our foreseeable futures. 

    When you consider just how many conversations, interactions and situations (both big and small) our days are filled with...

    It quickly becomes clear how crucial it is to be the one in control of what happens - especially when the stakes are high.

    The transformative impact of learning how to communicate like a master is a skill that’s hard to overstate. And it’s one that will serve you for the rest of your life.

    Once you make the shift from merely “reacting” to situations to responding like a trained pro, you’ll start to see:

  • More conversations that go the way you want them to
  • More projects, deals or negotiations that end on your terms
  • Much better results, opportunities and outcomes from the interactions that matter most to you
  • We’ll show you how to achieve all of this (and much more) in the Convince Me Masterclass.

Practical, powerful and proven techniques taught by two

And in case you’re wondering, this isn’t just some entertaining talk on hostage negotiation.

That’s because I’ve combined my expertise as a Crisis Communications Expert, Wall Street Journal Contributor and speaker at the United Nations (among many other things) with Chip’s experience as a former FBI special agent and hostage negotiator to create something truly special (and extremely useful).

It's because of my communications expertise that I've been able to translate what Chip does into immediate, practical, and valuable advice that any professional can immediately use to see better results.

And just to be clear, these aren’t simply negotiation tactics or tips that may come in handy once in a while.

Yes, we cover hostage negotiation - but then we take things a step further and dive deep into the psychology behind these high stakes interactions.

We then translate it all into something that's easy to understand yet yields powerful results.

The end result is incredibly hard-hitting info that is highly applicable to your career (and just about every time you interact with another human being).

How the convince Me masterclass transforms the way you deal with people and business situations

The Convince Me Masterclass is a fully immersive, hands-on workshop that’s designed to equip you with the exact tools, techniques and practices Chip and Adele have cultivated throughout our careers as communications experts.

These same influence methods are ones you can use to successfully negotiate a raise or salary...persuade people more effectively…and be seen as more influential and credible in your organization or industry.

Imagine going through your day-to-day life with the newfound ability to:

✓ Read people, rooms, and situations – at a glance

✓ See through common communication ploys that could be used to manipulate you
✓ Analyze the body positioning of a rival, client, or potential business partner
✓ Navigate a crisis without succumbing to panic, groupthink, or analysis paralysis

✓ Manage your team, colleagues, and superiors

✓ This is just a taste of what you’ll learn upon attending this one-of-a-kind training.

Inside this masterclass you’ll learn the kind of communications secrets that will allow you to:

✓ Talk your way into - and out of - any business situation so that you come out on top

✓ Immediately identify the “hidden narrative” behind conversations so you can be the one who controls the dialogue (and not the other way around)

✓ Negotiate raises, salaries or roles more effectively

✓Have coworkers, subordinates and superiors listen to you with the same confidence as they listen to their family doctor

This training is essential to anyone in a professional setting who wants the incredible competitive edge that comes from handling any interaction like a master communicator.

WHY YOU CAN't afford to miss this masterclass

How can we be so sure that this workshop will massively benefit you?

Because it doesn’t consist of fluff-filled lectures or vague ideas that you struggle to apply - but real strategies, tools, and tactics that Chip has extensively used in high stakes negotiations, and ones I constantly use in my career as a Crisis Communications Expert.

The secrets and insider knowledge you’ll discover in this training will put you into a rare class of professionals who know what really goes on ‘behind the scenes’ in most conversations and negotiations.

These same techniques can give you the upper hand in almost any situation you find yourself in (after all, they’re what Chip used in actual hostage negotiations when the stakes were at their absolute highest).

Yet most people are completely oblivious to them. Why?

Because they haven’t had the opportunity of having an proven, battle-tested expert bring them to light.

They haven’t had 40 years of combined experience actually using these techniques in real life, high pressure situations to help them fully understand the nuances.

They haven’t learned just about everything there is to know about communication and persuasion (because when people’s lives are on the line, you can’t afford NOT to know this crucial info).

And they haven’t had access to this information unless they directly worked as a hostage negotiator in the FBI themselves.

Today, all of that changes.


As a special part of the event package, you’ll be provided a special 90-day subscription to our online course to make sure what you learned sticks with you long after the workshop ends.

This includes additional online learning opportunities to remember, recall and apply everything you learn at the workshop so that you can ingrain the principles and keep them in your toolkit for whenever you need them.



Adele Cehrs

Heralded as a crisis communications expert, by the Wall Street Journal Adele Cehrs has worked with high-profile clients like Vice President Joe Biden, the CEO of Lockheed Martin Marillyn Hewson and the owner of the Washington Monumental Sports Ted Leonsis.

As a well-respected entrepreneur, Adele was recently recognized as a "business wonder woman" by the Washington Business Journal.

She has also spoken at the United Nations and her talk was broadcasted on United Nations Television and translated into eight languages. She is the author of the book: Spike Your Brand ROI: How to Maximize Results.

Chip Massey
Former FBI hostage negotiator and special agent, Chip Massey is a partner at the When and How Agency and helps companies like Goldman Sachs, MetLife.

He has worked with the CIA to track down spies, lead high-profile criminal cases, and counter-terrorism investigations. Worked extensively in crisis situations, international kidnappings and fugitive apprehensions.

As a business leader, Massey has worked with start-ups, corporations and nonprofit leaders on crisis situations, high-stakes negotiations and advanced interview techniques.

Convince Me Masterclass Agenda

8:30 am - 9:00 am

Registration & Continental Breakfast

9:00 am - 10:00 am

Opening Discussion with World-Renowned Communications Experts

Adele Cehrs and Chip Massey provide actionable frameworks for building trust, having critical conversations and negotiation techniques for business success. Followed by interactive Q&A session.

10:00 am - 11:30 am

Interactive Fast-Paced Video Business Scenarios

At Convince Me, participants experience corporate espionage, intrigue and mystery through an interactive experiences incorporating video, multimedia, and live moderation. These dynamic and deeply intellectual exercises are facilitated by a trained expert in human psychology, adult education as well as group dynamics.

Each scenario will contain experts with  differing opinions on what to do in the situation presented. It is up to the audience participants to discuss the expert advice and determine which advice to take. This will test your ability to figure complex problems with limited information in a small group. 

11:30 am - 12:00 pm

Thought-Provoking Peer-Based Learning Recap

Adele Cehrs and Chip Massey will facilitate discussions with attendees that are aimed to reinforce key takeaways.  

12:00 pm - 12:30 pm

Lunch Break

12:30 pm - 1:30 pm

Who Are You in Extreme Circumstances?

A discussion regarding extreme circumstances and how you can be the calmest person in the room. Walk away with actionable tools and resources to conquer any situation with ease. 

  • Bonding and Rapport 
  • Building Trust
  • Break-Through Emotional Resistance
  • Neuroscience of a Crisis and Opportunity 
  • Creative Problem-Solving
  • Spot Conflict Clues
  • Avoid Groupthink

1:30 pm - 2:30 pm

What Really Happens in a Crisis

Crisis communications expert, Cehrs will show the audience the difference between planning and preparation. She will reveal what happens in the boardroom in tense corporate situations including CEO scandals, white collar investigations and investigative journalism inquiries. 

2:30 pm - 3:45 pm

Hostage Role Play

 FBI special agent, Massey will take participants through a realistic business situation that mirrors tensions, escalation and emotions to that of a hostage negotiation.

3:45 pm - 4:00 pm

Refreshments & Break

4:00 pm - 5:00 pm

Cognitive Walk-Through

To reinforce workshop teachings and further cement the material, Adele & Chip will break down what you heard throughout the day, review the excercies, and answer questions.

5:00 pm - 6:00 pm

Happy Hour Mixer





Includes full access to masterclass, continental breakfast, interactive training scenarios, lunch, bonus subscription learning, and happy hour mixer. Save $300 off the regular admission price by registering today. HURRY! Offer ends soon.

early bird ticket

early bird ticket


Includes full access to masterclass, continental breakfast, interactive training scenarios, lunch, bonus subscription learning, happy hour mixer. Register today to save even more on the the masterclass and dinner.

early bird ticket



Includes full access to masterclass, continental breakfast, interactive training scenarios, lunch, bonus subscription learning, and happy hour mixer. Save over $300 by registering for your Early Bird ticket today.